Contentful

Experimentation.

Our Contentful solutions deliver no-code experimentation so your marketing team can A/B test free of developer assistance.

Contentful’s AI-powered suggestions can also help to identify key areas to test as well as supporting with performance analysis. Faster to market, quicker to analyse, shorter time to see the business impact.

Personalisation and experimentation can be powered by Contentful alone or enhanced through seamless integration with your existing CDP, analytics and commerce stack.

AI Actions.

With AI-built directly into the Contentful platform you can use it securely and efficiently without having to integrate external tools or by switching windows.

A major benefit is the bulk actions option. This allows tasks such as proof reading or localisation to be done at scale across hundreds of entries at once. There are also pre-built workflows that ensure all changes can be reviewed, approved or declined prior to any publishing taking place.

When it comes to content suggestions, AI Actions can deliver custom suggestions based on your own brand, legal or compliance standards.

Contentful’s AI can also understand context. This allows it to act as a supporting team member, helping to spot where content is duplicated across your platforms.

All AI Actions operate within Contentful’s enterprise‑grade security, permissions and governance model.

Personalisation.

Supercharge your content relevance with Contentful’s powerful personalisation tools.

Personalisation is on the ambition list for many marketers, but often it doesn’t materialise due to bandwidth, expertise or the need for additional dev resource. Thankfully, working with Contentful we can help you to overcome those barriers to entry.

Easily segment your audiences within the platform and use the intuitive UI to personalise each customer’s journey. Our team of consultants can identify key opportunities to test from loyalty and offers to localised content.

We help you define where personalisation and experimentation will deliver real commercial value, not just more variants.