State of the nation audit.

Our state of the nation audit gives you a 20,000ft view of your digital marketing landscape. We’ll highlight what’s working, where the opportunities to improve lie, and how you perform against your competitors.

Example project outcomes:

Confidence to plan and, secure budget for, an effective future digital strategy.

An outline of key areas to invest and focus on in the short, medium and long term.

Brand discoverability audit.

We can help you understand the current landscape of consumer behaviour and search with our Discover State of the Nation audit.

We'll analyse the impact AI overviews, large language models (LLMs) and generative search experiences are having on your visibility, traffic and conversions.

Example project outcomes:

A clear understanding of current performance ideal for planning your long-term SEO strategy.

Considered next steps and areas for focus empowering both your own internal teams and your agency partners.

Digital product & website project scoping.

Our discover projects ensure you make the right decisions to achieve effective long-term technical solutions and avoid costly misalignments. With technical and marketing consultants on every project, you’ll have a rounded and non-biased understanding of the best route forward.

Example project outcomes:

Comprehensive understanding of the right CMS or DXP for your requirements.

A full technical specification on your project requirements.

Cross-team stakeholder engagement with all needs accounted for.

Long-term view of your technology roadmap and expected costs.

Audience validation and profiling.

Gain deeper insight into user segments, behaviours, and expectations. We'll help you to discover new audience opportunities as well as attaining a deeper understanding your current customers.

Project outcomes:

Identify and understand audience segments to better tailor content and drive engagement.

Shift from a product-centric to a user-centric approach by mapping audience needs and enabling navigation based on user needs and intent.

Validate existing audience insights and refine messaging to clearly communicate services. 

Better understand audience’s expectations to align with their needs.

UX and website performance.

Our powerful mix of specialists provide you with a robust understanding of how your digital platforms are performing. Whether that’s the technical performance of the site, the functionality of its design or it’s ability to serve user’s the right information in their journey.

Access experts that understand user behaviour and technology. We’ll identify your opportunity to improve engagement, satisfaction, and conversion rates.

Example project outcomes:

We’ll help you to deliver a seamless and accessible online experience for users engaging with your services. Regardless of the complexities of your offering, we will ensure information is easy to find and user journeys are intuitive.

Market and competitor analysis.

Whether you want to understand your broader market or deep dive into competitor’s performance, our team will provide insight to give you the strategic advantage. Using our powerful Cognition toolkit, we analyse demand signals, trends, behaviour shifts and competitor strategies.

Example project outcomes:

Demand-led growth opportunities.

Benchmarks against competitors.

Understanding your true competitors across the digital landscape.

Conversion rate optimisation (CRO).

Our conversion rate optimisation approach maximises the value of your traffic. It’s about removing friction, improving user experience, and helping more visitors act.

We analyse elements across user behaviour, journey flow, page structure and business context, delivering robust testing and actionable insight.

Example project outcomes:

Diagnose current website underperformance and develop a clear, actionable roadmap to increase conversions.

Improved the effectiveness of acquisition activity as more site users turn become customers.

Continuous improvement framework to achieve lasting gains.