Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience — Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience — Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience —
seo and search strategy
Be effective in the new world of search.
SEO and the world of search is always evolving. It used to be about the blue links.
Search soon became multi-faceted. Success now involved appearing in maps, shopping, travel bookings and more.
It hasn’t stopped there.
15% of annual searches on Google are new. Never been seen before. SEO is far from dead. But traditional SEO is just one piece of the puzzle. There are millions of searches happening that don’t take place on Google at all.
Team insight
Georgie, Head of Search Strategy
The AI-driven evolution of social platforms, marketplaces, and assistants, to name a few, has meant to outperform the competition online, brands need to optimise for more than just search engines alone.
Shifting focus from search engines to users.
We call it user focused optimisation. It’s our process of building your digital presence in a way that connects with the right audiences for you; regardless of where they may be.
team insight
Russ, Principal Search Strategist
Starting with audience behaviour allows us to pinpoint their methods of information gathering, to reach them on their terms. We then discover and implement ways for your brand to be visible across the digital ecosystem.
Bringing more specialists into the mix allows our teams to build upon this further. By analysing paid search visibility, they improve your ad spend efficiency while delivering the most effective presence. Layering on robust technical SEO foundations and your success gains huge momentum.
We combine audience understanding, brilliant content and intelligent technical SEO to help your brand reach the modern consumer. Search will always evolve, this approach keeps you ahead.
Outperform in the new world of search.
leshuttle
Increasing bookings for one of the seven wonders of the modern world.
Dominating the search landscape for those looking to travel into Europe.
