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Unleash TikTok's advertising opportunity.
Our tips for succeeding with TikTok advertising, from creative best practices to capturing conversions.
View resourceCrafted Labs - Advertising Specs
A guide to perfecting your advertising creative.
Optimise your creative
Laura, Advertising Consultant
No matter the platform, we recommend running 3-5 different assets at a time to allow for creative optimisation.
Recommendations
- The product or service should be the focal point of the asset
- Consider mobile screen sizes, are all elements legible?
- Include text on the assets
More guidance can be found in the full guide.
rECOMMENDATIONS
- Consider mobile sizes - will your text be legible?
- Include a call-to-action
- Ensure the text is within the 'safe zones'
Recommendations
- Capture attention in the first 3 seconds
- Ads should feel native to the platform
- Consider the story you’re telling
More guidance can be found in the full guide.
A LIMIT NOT A TARGET.
Sophie, Group Advertising Strategist
The max file size isn't a target. We aim to keep the ads as lightweight as possible. It'll improve load times and reduce the environmental impact.
Recommendations
- It should be clear what you’re promoting without needing to explain
- Consider mobile screen sizes
- Don’t forget a call to action
More guidance can be found in the full guide.
Recommendations
- Add text onto assets, there’s limited accompanying copy space
- Keep text inside the ‘safe-zones’ to avoid it being cut off or hidden
Include call to actions
wHAT'S YOUR HOOK?
Bradley, Principal Advertising Strategist
Users scroll through hundreds of social posts a day, it's important to capture their attention as soon as you can. The recommended time to hook your audience is within 3 seconds.
Recommendations
- All ads require a thumbnail image
- It should be clear what you’re promoting without needing to explain
- Ensure visuals and content are tailored for mobile
More guidance can be found in the full guide.
Follow best practice
Jake, Senior Advertising Strategist
There are two distinct sets of best practice for PMax image assets, assets you provide should be a mixture of styles to suit both placements.
Recommendations
- Include a mix of text-free and standard display assets with text and branding
- 15 & 30 second durations recommended for video assets
- Refer to safe zone guidance when adding text to assets
Performance Max in practice
Rapid acceleration in hotel booking revenue for Preferred Hotels.
View client storyCrafted Labs
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