Preferred Hotels & Resorts

A rapid acceleration in hotel booking revenue.

Driven by a power pairing of human expertise and AI scalability.

Working together since:	2017
Scope:	International paid advertising

Preferred Hotels & Resorts is the worlds largest independent hotel brand, representing over 650 hotels, resorts, and residencies across 80 countries.

With an everchanging landscape, travel costs increasing and changing consumer behaviour, Preferred Hotels needed a strategy to achieve sustainable growth while maintaining a high ROI in a competitive landscape.

The answer to reaching consumers in today's digital landscape? AI.

Fresh from attending the Google Travel Summit, we developed a strategy leveraging Google's AI solutions to scale campaigns and enhance the marketing funnel. Integrating Preferred Hotels' first-party data, we enhanced machine learning capabilities and significantly boosted the precision and effectiveness of our campaigns.

Performance Max.

We launched Performance Max campaigns to engage customers at various stages, from initial interaction to final conversion. Developing and optimising asset groups for over 210 properties allowed us to create highly-personalised ads across Search, Display, YouTube, Gmail and Discovery.

Demand Gen.

Expanding our AI implementation further, we adopted Demand Gen campaigns to capture engagement and action across Google & YouTube feeds. Our approach significantly increased engagement and conversions, driving both direct sales and mid-funnel activities.

Google award winners.

Our work with Preferred Hotels & Resorts won the Search Transformation category at the Google Agency Excellence Awards. One of only 8 agencies to win across EMEA, the award showcases a leading example of best practice implementation.