Crafted named the top client-rated UK Agency on The Drum — We're shortlisted at the Third Sector Awards — Crafted and Persimmon named winners at the Independent Agency Awards — Crafted named the top client-rated UK Agency on The Drum — We're shortlisted at the Third Sector Awards — Crafted and Persimmon named winners at the Independent Agency Awards — Crafted named the top client-rated UK Agency on The Drum — We're shortlisted at the Third Sector Awards — Crafted and Persimmon named winners at the Independent Agency Awards —
seo and search strategy
Ignite growth across every searchable platform.
Robust technical SEO, compelling content, and comprehensive organic search strategies.
SEO strategies for commercial success.
Struggling to recover search visibility after a migration? Looking to grow traffic from AI search, social platforms and traditional search engines? Expanding into new markets or finding it difficult to prioritise SEO investment?
We help brands overcome the challenges that limit organic growth. From technical SEO and content strategy to AI search, international expansion and digital authority building, our specialists create data-led strategies that increase discoverability, strengthen market share and deliver sustainable commercial impact.
Our SEO services.
A search strategy built on strong SEO foundations.
Technical SEO.
AI search & GEO.
Local SEO.
Content strategy.
Social search strategy.
Website migrations.
International SEO.
Digital PR.
Growth across every searchable platform.
The opportunity to engage users is more varied than ever before. Inspiration, research, and comparison happens across multiple platforms and complex journeys. We deliver a search strategy that connects your brand with consumers across the platforms and places they love.
Russ, Principal Search Strategist
"By putting audiences at the heart of our strategy we can pinpoint their methods of information gathering, to reach them on their terms. We then discover and implement ways for your brand to be visible across the digital ecosystem."
Why Crafted should be on your agency shortlist.
We could talk about our technical expertise, strategic insight and track record of delivering growth. Instead, we'll let our clients share what they value most about partnering with Crafted for SEO.
Expertise has been invaluable.
"Since partnering with the team, we’ve seen significant year-on-year growth across all key metrics, including total and organic online revenue. The client services team is always responsive and helpful, even when our requests fall outside the norm. Their expertise across Content, Technical SEO, and Data has been invaluable."
Modern SEO approach.
"Our recommendations were specific, actionable and aligned to modern SEO thought leadership. Crafted demonstrate deep technical expertise, a data led mindset and a clear understanding of SEO best practice, LLM behaviour and our strategic needs."
Partner not a provider.
"When we signed up with Crafted, we were looking for a partner, not a provider and they have delivered that above and beyond our expectations. In a challenging year financially across the UK, we have been able to deliver growth thanks to their innovative and forward thinking ideas. If I were to ever leave my current role, one of the first calls I would make in a new role would be to the Crafted team!"
Speak directly with specialists.
"What sets them apart is their strong content creation and ability to prioritise tasks clearly. I’ve been particularly impressed by the option to skip the 'middle-man' and speak directly with their technical specialists. A major value-add for us is their willingness to work directly with our developers; this bypasses unnecessary layers of communication and has saved our team significant time."
Understand your brand's opportunity across generative search.
Our brand discoverability audit will analyse the impact AI overviews, large language models (LLMs) and generative search experiences are having on your visibility, traffic and conversions. Have confidence in your search strategy.
"The organic ecosystem has evolved; however, the fundamentals of SEO haven’t. To be visible, your site must be technically accessible, reach the right people, answer their questions, and offer products or services that provide value, earning trust and praise. Our deliverables are built on that approach to drive commercial growth."
AI search and fan-out query analysis
Generative AI and fan-out queries are reshaping how decisions are made online. We look beyond standard search terms to understand complex, multi-step search journeys and prompt variations across AI Overviews, AI search experiences and LLMs. This shows where your brand needs greater visibility, which sources AI systems are relying on and where stronger content and authority will help you become part of the answer.
Topic and search demand research
Search behaviour reflects real-time customer intent and good search strategy starts with understanding what people are actually looking for and why. We map your audience’s entire decision-making journey - we combine search behaviour, demand analysis, fan-out analysis, AI-driven topic insights, seasonal trends, competitive visibility, and paid search conversion data with market, audience and business insights. With input from our data and insights teams, we look beyond search volume to performance and commercial value, allowing you to capture market demand that results in meaningful growth.
Technical SEO audits
Technical SEO should make it easier for search engines and LLMs to access and understand your website - without creating barriers for users. Our dedicated team of technical SEO specialists work closely with our developers, so recommendations are grounded in how websites are actually built. We audit crawling, indexation, architecture, internal linking, rendering and performance, then prioritise fixes by likely impact rather than handing you an endless technical checklist.
Social search strategy audits
Search behaviour extends well beyond Google. Your audiences are using social platforms to research brands, compare options, find recommendations and build confidence before ever reaching your website. We review how well your organic social presence is helping your brand become discoverable. You’ll have a clear picture of how your organic social investment can also drive growth of your brand’s discoverability across search.
Measurement and performance reporting
We believe in the context behind the data. Our team of dedicated data analysts and insights specialists don't just share the numbers, they give them meaning. Our Cognition suite of tools powers a multi-layered view of the real drivers behind the numbers. We combine performance data, search market intelligence and AI visibility signals into reporting designed for decision-making rather than monitoring. Your new board report will be equipped with market share trends, forecasting and success metrics fit for executive reporting.
Content briefs and on-page optimisation
Our content briefs and on-page recommendations are designed to turn search opportunity into practical improvements that meet the needs of your users and perform well across search platforms. Our experienced content team create briefs that bring together search intent, topic coverage, user needs and onsite UX analysis to identify what content should say, how it should be structured and where the user journey can improve. The result? Clearer, more useful content that matches search intent, strengthens organic visibility and gives every page the power to attract, engage and convert the right audience.
Competitor and search landscape research
Knowing where competitors rank is useful, but it doesn’t explain why they’re winning. We look at the wider search landscape - from organic results and AI visibility to the sites and sources shaping each topic. By analysing competitor strategy, authority signals, content gaps and search landscape shifts, we give you a clear view of your share of search, where you can differentiate and understand which opportunities are genuinely worth pursuing. We also run deep-dive, standalone competitor discovery projects.
Opportunity prioritisation framework
Identifying opportunities is only the first step. The real challenge is knowing where to focus. Our opportunity prioritisation framework helps you make informed decisions by evaluating initiatives against commercial impact, implementation effort, resource requirements and alignment to business objectives.
Using insights from our SEO specialists, developers and data teams, we create a clear, prioritised roadmap that balances short-term wins with long-term growth opportunities. The result is a strategy that supports more effective investment decisions, accelerates implementation and gives stakeholders confidence that effort is focused where it will deliver the greatest return.
LeShuttle client story
Enterprise SEO drives millions in additional revenue.
Our search strategy and technical SEO solution for LeShuttle delivers a full funnel approach to discoverability and booking demand capture.
Since 2018, we’ve delivered:
Multiple complex site migrations
Strategic SEO support for the rebrand to LeShuttle
International growth strategies across European regions
Comprehensive user-led content strategy
Market and competitor-led insight underpinning the search strategy
Technical SEO support across major website launches (also managed by Crafted)
37% increase
in organic bookings.
30% uplift
in organic revenue.
it starts with a conversation
Let's discuss your SEO opportunity.
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