Burgess

Redefining digital in the ultra-high-net-worth market.

Working together since:	2017
Specialisms:	Marketing, Technology, User experience.

A new platform, a new digital showcase.

Burgess was founded by an inspirational leader, who combined his love of the ocean with a pioneering approach to superyacht luxury. The purpose of their work is to bring that passion to more people, enabling a new generation to experience the oceans in the most luxurious and sustainable way possible.

We know how to connect with specific audiences. By working closely with the Burgess team we applied our targeting expertise to the yachting industry, delivering an impressive outcome.

We set the benchmark for superyacht chartering, brokerage and management websites, breaking the mould from the traditional formula for luxury yachting. Discover the difference for yourself - www.burgessyachts.com

Powerful Technologies

Elevating the website experience.

We delivered several technical upgrades to the Burgess platform. Improvements such as building separate release pipelines for efficient simultaneous development, a Progressive Web App (PWA) and a custom API for seamless integrations, ensuring maximum flexibility and efficiency. All underpinned by best-in-breed systems:

Azure

Cloudflare

Microsoft Dynamics 365

Dotdigital

Generating more qualified enquiries.

The power of the mix. By seamlessly blending search marketing with paid advertising, we’ve driven yacht visibility and engagement online, generate more leads and improve the quality of enquiries.

Attracting the next generation of Burgess' customers.

Yachting audiences are evolving. Our campaigns unlock this opportunity by focusing on a diverse range of destinations, charter activities and a sense of adventure. Specific targeting, creative and onsite user journeys have introduced new audiences to the luxury world of yachting.