Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience — Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience — Crafted named winners at the PMW Global Awards — Google announces Crafted as one of the top eight EMEA agencies! — Crafted honored at the Drum Awards for Digital Experience —
MÉDECINS SANS FRONTIЀRES UK
Funding for the frontline of humanitarian care.
Working together since:
2019
What we did:
Transformed the importance of digital fundraising through multi-channel paid media campaigns.
Collaborators:
M.i. Media, Krow
Driving the change for digital fundraising.
Médecins Sans Frontières/Doctors Without Borders (MSF) provide medical aid where it’s needed most. Its expert medical teams act fast to save people's lives in conflict zones, natural disasters and epidemics.
When MSF UK appointed Crafted in 2019 it had new ambitions in two areas:
Redefine the role and value of digital channels across fundraising activities
Reposition the relationship between how its internal marketing teams work with its agency partners
MSF UK truly understands the importance of collaboration. Working primarily on a campaign-by-campaign basis, a shared sprint methodology brings everyone together as a single team, combining the best skill sets and knowledge across each team from content creation, through campaign strategy, delivery and analysis.
From understanding the humanitarian crises at the centre of the fundraising campaign, to celebrating success and sharing the key takeaways once it has finished, everyone has a seat at the table all the way through. Bottom up, inclusive collaboration is baked in.
It is this collaboration that has been fundamental to many hugely impactful fundraising campaigns, such as:
Yemen appeal.
Emergency e-desk.
Afghanistan crisis.
Covid-19 response.
Syria and Turkey earthquake appeal.
Bringing the frontline to UK audiences.
MSF provide life-saving support in situations that most people will never have to experience. Working with MSF’s in-house creative team and using real-life stories from those on the frontline, we brought incredibly challenging situations to life across a variety of digital formats.
Search
A video showcase of just one of our many campaigns for MSF UK
A doctor for the day costs MSF £76. Online donations for the Afghan appeal raised enough for 36,503.
outperformance
£25
million +
value of online donations Crafted has helped to support.
Industry Acclaim
Award-winning results that make a difference.
Best use of Search, Not for Profit
UK Search Awards
Charity
PMW Global Awards
Digital Advertising
The Drum
Best ‘Not for profit’ Campaign
Independent Agency Awards
The IPA
Most Effective Not for Profit Campaign
Our work with MSF continues to exemplify digital best practice, and has been recognised with over 20 industry awards to date.
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