Natural History Museum

The museum has the power to inspire; we help people discover it.

Goals:

• Grow global web visitors
• Drive footfall to the Museum’s two sites
• Drive commercial outcomes: ticket sales to exhibitions, commercial events and membership sales
• Maximise spend of the $40k monthly Google GrantsPro budget

Through a powerful mix of tactical campaigns and long-term strategic initiatives, we help the Natural History Museum increase its online presence.

For example, annually we manage international Google Ads, YouTube and Display activity, to showcase stunning visuals from the Wildlife Photographer of the Year competition. Our work has been so successful that we've additionally taken on Social Advertising and the latest exhibition was the most successful in its history, performing 25% above target across all sources. 

When it comes to inspiring the next generation, we connect parents and teachers with NHM’s extensive on-site content. It covers “Discover” campaigns including Anthropocene, British Wildlife, Dinosaurs and Space themes alongside virtual tour content.

We also convert audiences into retail sales with shop-focused campaigns across multiple channels.