Paid Advertising

We combine the power of AI and automation with a human touch.

Successful paid advertising built on robust data, bold creative, and extensive industry experience. All working together to get the best out of AI-driven platforms.

Paid search (PPC)

We're partnered with major search engines to drive visibility, engagement and conversions. Our teams optimise your strategy by harnessing the ever-increasing suite of in-platform AI tools while retaining the human element of control.

Programmatic display

We work with best-in-class display partners across the likes of StackAdapt, Quantcast and Google's Marketing Platform to deliver brand-safe, effective, and premium ad placements. Full transparency with no mark-ups on media buying.

Social advertising

Our paid social experts understand the nuances of each platform, whether that is creating thumb-stopping native ads on TikTok, or harnessing the latest ad strategy options on Meta. We challenge preconceptions about audiences on social and drive engagement for our clients' brands.

Tracking and reporting

We have in-house data analysts to ensure your online tracking is working correctly, keeping up to date with the latest industry developments. From data connectors with your own systems to bespoke reporting dashboards, you'll always have access to the data you need in a live environment.

Account auditing

We know what good looks like and will help you to achieve it. We have a robust auditing process that uncovers opportunities to enhance your paid advertising strategy.

Natural History Museum

Inspiring new generations to learn our world's history.

Through a powerful mix of tactical paid campaigns and long-term strategic initiatives, we increase the online presence for one of the most famous museums.

36%

increase in global traffic

Visit client story

Your Crafted team have experience across a vast array of paid advertising and programmatic platforms, giving your campaign a head start on the competition.

Preferred Hotels & Resorts

A rapid acceleration in hotel booking revenue.

Driven by a power pairing of human expertise and AI scalability, our adoption of Performance Max and Demand Gen drove a significant increase in hotel booking revenue for Preferred Hotels and Resorts and won the Google Agency Excellence award for Search Transformation.

107% increase

in booking revenue from paid activity YoY

33% improvement

on our ROI target

Visit client story

Paid Advertising

Paid search, social and programmatic display advertising.

Natural History Museum

36%

Partners and platforms

We can access 98% of global ad placements.
But we only care about the ones that will work for you.

Preferred Hotels & Resorts

107% increase

33% improvement

Accessibility preferences

Paid Advertising

Paid search, social and programmatic display advertising.

Natural History Museum

36%

Partners and platforms

We can access 98% of global ad placements.But we only care about the ones that will work for you.

Preferred Hotels & Resorts

107% increase

33% improvement

Accessibility preferences

We can access 98% of global ad placements.
But we only care about the ones that will work for you.